Digital Marketing

How Startups Or Smes Can Drive Growth With Digital Marketing

Digital marketing is a crucial component of a company that wants to be successful. However, limited financial resources sometimes make it challenging to execute high-quality marketing efforts.

Especially if you are a startup or a small medium enterprise(SME) where every penny is accounted for and budgeted, the amount you spend on marketing could mean a lot to the bottom line of your company.

10 Best Digital Marketing Practices For Startups Or SMEs

If you have a restricted budget, yet want to supercharge your digital marketing efforts, here are ten best practices you can follow for the best results:

Use Optimization to increase the visibility of your website in search results.

Your website’s exposure in search engines will increase, and as a result, you will see an increase in the amount of organic traffic that comes from prospective buyers.

Conduct keyword research to find the keywords that are most applicable to your website’s content, and then include those keywords in the title tags, meta descriptions, and any other content places that need optimization.

Develop a Content Strategy for Social Media Sites 

When it comes to marketing on social networking sites, timing is of the utmost importance; you need to develop interesting and useful material to get your followers’ attention.

You can optimize your reach and the amount of interaction you get by planning posts in advance and then scheduling them to go live around important holidays and events.

Use Motion Graphics to Emphasize Your Message

In addition to a company’s overall branding strategy, motion graphics can be an incredibly powerful marketing tool. You can boost brand awareness, drive online traffic, and boost conversions by incorporating professional-level graphics into your marketing strategy. 

Explainer videos,  Social media gifts, animated infographics, social media ads & animated logos are the most popular ways to use motion graphics to boost marketing efforts for your startup or SME.

Collaborate with Influential People in Your Field

Get in touch with people who have a large number of followers on social media platforms such as Facebook, Twitter, and Instagram, amongst others, and offer them sponsorship or advertising opportunities in exchange for promoting your brand or product.

People that have a sizable following on social media platforms are considered influencers. If you do not already have any direct contacts in the sector, you could want to investigate contacting bloggers that write about themes that are similar to those that you cover. They have the potential to give your brand vital exposure.

Utilize A/B Testing to Determine Which Pieces of Content Produce the Best Results

A/B testing enables you to compare two or more variants of a product, such as a website or a post on a social media platform, to determine which variant results in the greatest amount of user interaction and click-throughs.

By comparing them to the other options, you may use this information to decide which content and techniques are performing best for your organization.

Host Contests and Give-Aways on Social Media Sites

Giving away something of value to your customers, such as a free product or service, is a great approach to building customer loyalty and attracting new visitors to your website.

In addition, it is a pleasant kind of marketing since everyone enjoys receiving something for nothing. Make sure the terms of your offer are crystal clear and simple to understand to improve its chances of success.

Make a slideshow video utilizing an online slideshow creator along with the details of the winners’ list; this shows the company not only offers rewards but also cares deeply enough to make a video and go through the winner’s profile.

Generate More Visitors to Your Website via Sponsored Search Marketing

Paid search, which is sometimes referred to as pay-per-click advertising (PPC), is an efficient method for attracting prospective clients who are seeking particular information or items to your website.

Create a targeting plan that is closely aligned with the interests of your target audience as the first step in getting started. Then you should optimize your advertisements for the highest possible reach and conversion rates.

Participate Actively in The Startup Community in Your Area

Local startup communities provide possibilities for networking, learning, and exchanging ideas with other business owners operating in the same field as the new venture.

When you join a community, you increase your chances of connecting with people who may become your clients, partners, mentors, etc.

Raise more people’s awareness of your business by forming partnerships with conferences and events that are related to your industry.

The South by Southwest (SXSW) Conference and Festival is an example of a high-traffic event that provides visibility for companies that are trying to create connections with significant persons in their respective industries.

It has been shown that participation at conferences leads to an increase in blog coverage (and vice versa), so don’t be afraid to go to as many conferences as you possibly can!

Utilize Analytics Tools to Evaluate Your Success

Analytics Tools
Source: canva

You can assess which content is doing the best depending on the levels of user interaction by using analytics tools such as Google Analytics. These tools enable you to monitor how people interact with various portions of your website.

You may use this data to determine which methods produce the greatest results for your organization and then modify those strategies as necessary.


Digital marketing is essential to a successful startup. However, budget restrictions often make it difficult to implement high-quality campaigns. The ten best practices above can help you supercharge your digital marketing efforts with a limited budget. By following these tips, you’ll be able to create effective content, promote your brand through social media, and drive traffic to your website.

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